Photo/Video/Motion
Photo/Video/Motion
Swallow This!
2023
Publication Design
Gulf Photo Plus
This book follows Gulf Photo Plus’s exhibition Swallow This! Arab Women and Body Politics with Lara Chahine and Reem Falaknaz, curated by Rama Ghanem. The project opens to plain view confounding narratives about womanhood in the Arab world.
Swallow This! reckons with how bodies are both constructed and destroyed by industry, and invites viewers to look at varied research on women’s experiences, internet spaces where women’s pain is exploited, and domestic and private domains where we seek and create refuge for one another.
The book’s design reflects this complexity with intentionally hard-to-read pages and visual references to kitschy deep-web aesthetics. The cover design draws from a genre rooted in misogyny, inverting and reclaiming visual tropes typically associated with the ‘temptress’ archetype. A palette of sickly-sweet pinks and reds pushes femininity to an almost nauseating extreme, mirroring the themes of discomfort and contradiction found throughout the work.
Mar/Apr 2018
Cover, type, and print design
Collaborator: Ray Yafi
Fikra Design Studio
2025
Visual Identity
Gulf Photo Plus
Using a layered visual language, the exhibition commemorates Majd’s life and gestures toward a broader context of loss, perseverance, and the ongoing fight for voice and visibility in Palestine.
2025
Visual Identity
Gulf Photo Plus
2024
Logomark, Visual Identity, and Naming
Inspired by bold 1970s visual language, the identity embraces simplicity and rhythm. Designed to be clean yet characterful, the system maintains clarity and impact across digital and physical applications.
2019
Art Direction + Campaign
Collaborator: Ray Yafi
2021
Custom Logomark + Brand Design Refresh
Fikra Design Studio
The visual identity centers around bold, thick-cut typography, drawing inspiration from the physicality of butchery.
National Pavilion of Saudi Arabia
Biennale Architettura di Venezia 2021
Brand Identity and Exhibition Graphics
Collaborators:
Hana Neuman
Maryam Al Qassimi
Fikra Design Studio
The identity system centered on three key typologies identified by curators Uzma Z. Rizvi and Murtaza Vali (company housing, the hotel, and the quarantine facility) and each represented by a basic geometric form: square, triangle, and circle. These symbols served as both wayfinding tools and visual anchors across printed and spatial materials.
Rooted in a modular grid, the system echoed the logic of urban planning and architectural drawing, creating a cohesive visual language that supported the curatorial narrative.