Photo/Video/Motion
Photo/Video/Motion
Palestine Print Platform
2025
Visual Identity, Arabic Type Design
Gulf Photo Plus
Type design and visual identity for Palestine Print Platform, a global fundraising initiative featuring works by over 50 Palestinian photographers.
2025
Visual Identity
Gulf Photo Plus
Swallow This!
2023
Publication Design
Gulf Photo Plus
This book follows Gulf Photo Plus’s exhibition Swallow This! Arab Women and Body Politics with Lara Chahine and Reem Falaknaz, curated by Rama Ghanem. The project opens to plain view confounding narratives about womanhood in the Arab world.
‘Swallow This! reckons with how bodies are both constructed and destroyed by industry, and invites viewers to look at varied research on women’s experiences, internet spaces where women’s pain is exploited, and domestic and private domains where we seek and create refuge for one another.’
- Darah Ghanem
Mar/Apr 2018
Cover, type, and print design
Collaborator: Ray Yafi
Fikra Design Studio
2025
Visual Identity
Gulf Photo Plus
Using a layered visual language, the exhibition commemorates Majd’s life and gestures toward a broader context of loss, perseverance, and the ongoing fight for voice and visibility in Palestine.
2024
Logomark, Visual Identity, and Naming
Inspired by bold 1970s visual language, the identity embraces simplicity and rhythm.
2019
Art Direction + Campaign + Editorial Design
Collaborator: Ray Yafi
2021
Custom Logomark + Brand Design Refresh
Fikra Design Studio
The visual identity centers around bold, thick-cut typography, drawing inspiration from the physicality of butchery.
National Pavilion of Saudi Arabia
Biennale Architettura di Venezia 2021
Brand Identity and Exhibition Graphics
Collaborators:
Hana Neuman
Maryam Al Qassimi
Fikra Design Studio
The identity system centered on three key typologies identified by curators Uzma Z. Rizvi and Murtaza Vali (company housing, the hotel, and the quarantine facility) and each represented by a basic geometric form: square, triangle, and circle. These symbols served as both wayfinding tools and visual anchors across printed and spatial materials.
Rooted in a modular grid, the system echoed the logic of urban planning and architectural drawing, creating a cohesive visual language that supported the curatorial narrative.